This year, we wanted to tell our story using a different approach than in 2024. “Team up with the best” has been with us since 2022 and has since become an established slogan. For us, it’s about always striving to be the best partner, working with the best, and delivering the best.
When we started working on this year’s film, we brainstormed freely about what we wanted to include, what was realistic to capture on film, and how we would go about it. One thing we knew right from the start: we wanted to continue saying “Team up with the best!”
In the past, we’ve filmed a lot here at Alf Pettersson AB and shared our story, focusing on us as a company and the people who work here. But this year, we wanted to broaden our perspective and show more of what’s happening with our customers.
It wasn't easy to choose. We have many customers with impressive businesses and interesting stories to tell. This time, we had the opportunity to visit two bodybuilders whose businesses, in many ways, reflect what we ourselves are passionate about.
Although they work with different types of vehicles, they share the same mindset when it comes to scalability, workflow, and efficiency. It became clear that these are exactly the kinds of environments where we thrive and want to be a part of.
Here at our company, we wanted to share exactly the same message: how we work to create efficient workflows, enable growth, and help our customers’ businesses run even more smoothly. That’s also where we see the connection between us and the product that leaves our doors and continues its journey out to the customer.
The challenge, therefore, was to find the common thread. How do you tell the story of the people, the products, and the partnerships in a way that feels authentic? How do you show that what’s happening at our company also resonates with the customer?
We hope we’ve managed to tell our story just as well as our amazing customers tell theirs, and that the film shows why we still believe the message is just as relevant today:
TEAM UP WITH THE BEST
Don't miss our 3D-rendered video about the products, either.
At our booth this year, we had a Volvo truck with a JOAB hook; we’ve presented some of these products before, and a few were on their way to becoming standard products.
To clearly show how and where the products are installed
, we created a short video…
