It has been repeatedly suggested by our colleagues that communication should be interviewed. After all, we have shared many stories about them, so why not... time to come forward ourselves.
We sat down, asked questions and wrote about each other, and here is the article about us, Roland and Clara, on communication....
Roland MacFie started at Alf Pettersson AB in the fall of 2019 after seeing an advertisement for a product manager with us. At the time, he was working with the family's book publishing company, which was not at all about trucks but mostly about children's and youth books.
During the first years at Alf Pettersson AB, he shared the product manager job with his colleague Alf. After a couple of instructive and educational years, the company's operations developed further, and he continued in a more communicative direction. As he had previous experience as a marketing manager in a healthcare company, the role was a perfect fit. Roland is also both creative and structured.
Roland has an overall role in which he largely uses his knowledge as a former product manager. Everything from taking care of the web, supporting the creation of marketing material and product information to flying drones or leading assortment council meetings.
Roland lives with his wife Susanne by Lake Gerdsken in Alingsås. They have three children together, Sarah, Josefine and Christoffer. In addition, three grandchildren have been added to the family, with whom he is more than happy to spend time.
For those who are curious about the name: he got it when he married Susanne, whose relatives in the MacFie clan emigrated to Sweden from Scotland in 1823.
In addition to spending time with his family, he likes music and plays several musical instruments. It used to be a lot of 70s and 80s rock, but nowadays it's very varied. There are many playlists on Spotify, ranging from rock and house to classical. Roland is also a devil at drawing and has illustrated some 20 children's and youth books.
When it comes to the lunch box, well, Roland is not quite as creative as usual. His go-to is chicken gravy with pasta.
Clara Stamborg has returned to the woods in Maryd outside Alingsås after a number of years living in Alingsås, Trollhättan and York. In Maryd, she is currently planning her and her partner Robin's future house, which will also accommodate Echo, her Flatcoated retriever.
As a trained adventure coach and active/old OCR* runner, it is perhaps not surprising that Clara enjoys being out in the woods and fields, preferably running with Echo and a running buddy. If it's not in the forests of Maryd, Clara prefers the Scottish Highlands, the Austrian Alps or the Swedish mountains. Clara has competed in OCR at the elite level and placed 8th at the World Cup 2022 and 13th at the Spartan World Championship 2018 and a comeback in the coming years is not entirely excluded...
Clara has been employed at Alf Pettersson AB since 2015, then she worked with sales, produced marketing material and took care of our website.
So many of our old customers have chatted with Clara on the phone or by email when they have placed their orders or needed information about our products. Nowadays, Clara's job is purely information and communication work with a focus on marketing and sales.
What did Clara do in Trollhättan? Well, she attended a higher education program in Digital Media, where part of the program was located in York, England. A city that has a special place in Clara's heart.
When she sinks into the couch at home, it is a good movie or computer and TV games that are on the agenda.
Clara's hidden talent is that she is an expert at filleting fish, since her youth in the fish truck.
In the lunch box that has been chosen in advance, it will be Anamma Vegofar sauce with pasta.
What do we actually do?
So, what do we do in communication, because it is a joint effort, with all that communication entails. With a bit of support from design, who know a lot about products, we actually create everything you see and touch.
With my sales background and Roland's product knowledge, together we have shaped the communication both externally and internally, but also developed the product information.
A typical day with us can include 3D rendering of products on a truck, writing newsletters, maintaining the website and creating brochures for the sales staff. Everything that should be visible and tell about Alf Pettersson AB is carefully treated by us at communication to be shared internally or externally.
*OCR = Obstacle Course Racing is a mixture of running and obstacles.
